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Since its founding in 1921, Gucci has transformed from a single shop opened on a side street in Florence to its position today as a world-renowned symbol of Italian craft, visionary creativity, and innovative design. Both mirroring and defining the decades that brought it forth, the House's history has itself influenced fashion and culture in indelible ways throughout the 20th and 21st centuries.

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Primrose & Peonies acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

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